Venissimo was founded by Gina & Roger Freize in San Diego, California, in 2003. But it almost never happened! The owner of the retail space was not interested in leasing a little wedgie to an unknown business in an unknown industry (who wants to buy just cheese?). After spending more than four months faxing reasons to let Venissimo in, Gina overheard that the owner would be at the site on a certain day. So she snuck in with a cheese plate to let the product & presentation speak for itself. Needless to say, the owner was convinced & agreed to the deal the very next day!
Congratulations on the Del Mar location. We thoroughly enjoy the newsletter during the
six months when we are away from San Diego.
Thanks for the interesting facts about Dutch Gouda.
My first visit to Venissimo was really great! My husband and I really enjoyed the service and tasting the cheese to see what we wanted to buy. Aside from the wide variety of cheeses and sides, the receipt has descriptions, food and wine pairings and origin of the cheese. Every cheese lover must go!
